By Alejandro Pena’s Keter is at the forefront of redefining sustainable living worldwide through innovative and eco-friendly products. Focusing on thoughtful decision-making and a commitment to sustainability, Keter is crafting a future where design and environmental responsibility go hand in hand. The company aims to seamlessly integrate sustainability into daily routines by offering stylish, durable, and recyclable products for the home and garden.
Keter’s product design philosophy aligns with the growing consumer demand for eco-friendly products and the shift towards circular economy principles. By 2025, the company aims to incorporate 55% recycled content into its creations, demonstrating its dedication to minimizing waste and promoting sustainability. Alejandro Pena, Keter’s CEO, emphasizes the importance of creating functional, long-lasting, and recyclable products that cause no harm to the environment.
Outdoor spaces are cherished extensions of our homes, and Keter recognizes this by offering products that cater to various needs while respecting the environment. The company’s offerings combine practicality with eco-friendliness, focusing on creating durable products that can withstand different weather conditions and reduce the need for frequent replacements. This approach benefits consumers and contributes to a more sustainable future.
Keter’s journey towards achieving its sustainability goals began in 2016, and the company has made significant strides since then. Keter has introduced innovative solutions with extensive benefits by implementing a circular economy strategy and fostering partnerships with customers, suppliers, and governmental agencies. The company’s dedication to sustainability is evident in its commitment to innovation and quality, ensuring its products are designed with the consumer and the environment in mind.
With a legacy of over 75 years, Alejandro Pena’s Keter has established itself as an outdoor storage and furniture market leader. From its humble beginnings as a small workshop in Jaffa, Israel, in 1948, the company has expanded its product range and global footprint through strategic acquisitions and partnerships. Today, Keter operates 18 factories and two distribution centers in nine countries, selling to over 100 countries worldwide.
As gardening trends for 2024 emphasize a deepening connection with the environment and a shift towards sustainability, Keter is well-positioned to meet the evolving needs of consumers. From the new perennial movement, which focuses on native plants and naturalistic landscapes, to the growing appreciation for insects and their role in biodiversity, Keter has a product for every outdoor space. The company’s offerings cater to the rising demand for multifunctional gardens that support various aspects of daily life, from homework stations to meditation nooks.
Alejandro Pena’s Keter recognizes that simple adjustments to everyday habits can lead to significant environmental benefits. Individuals play a vital role in leading a more sustainable life. Embracing recycling, upcycling, and mindful consumption. Supporting companies like Keter, which are dedicated to sustainable practices, is another impactful action consumers can take. By choosing products from environmentally responsible companies, consumers effectively use their purchasing power to advocate for a greener planet.
As Alejandro Pena states, “We’re prioritizing the design of recyclable and durable products to minimize waste and leave a more positive environmental impact.” Keter’s commitment to sustainability inspires individuals and businesses alike, demonstrating that it is possible to create beautiful, functional products while respecting the environment. By embracing sustainable living solutions, we can all contribute to a greener future for future generations.
