By In a captivating episode of the Built to Win podcast, Neora’s CEO Debra Heist sits down with company founder Jeff Olson to discuss their historic victory against the Federal Trade Commission (FTC). This David versus Goliath battle, which lasted seven years, showcased Neora’s unwavering commitment to its principles and the strength of its business model.
Jeff Olson, a seasoned entrepreneur with a passion for direct sales, founded Neora with the vto createct direct sales company. By focusing on high-quality products, a strong customer base, and a supportive community, Neora quickly gained recognition as one of the fastest-growing companies in the industry.
However, in 2016, the FTC launched an investigation into Neora, citing concerns over product claims made by some over-enthusiastic brand partners. Despite having addressed these issues and maintaining compliance with FTC guidance, Neora found itself in a legal battle that would test its resolve.
Confident in their business practices and determined to protect their distributors and employees, Neora made the unprecedented decision to sue the FTC. This bold move came with significant challenges, including the loss of banking relationships, credit card processing, and even personal friends who doubted Olson’s innocence.
Throughout the grueling three-year period leading up to the trial, Neora’s leadership team remained focused on growing the company and supporting their community. By leaning into their core values, communicating transparently with their field, and projecting a positive vision, Neweathered the storm and but emerged stronger than ever.
The historic ruling in Neora’s favor on all five counts brought against them by the FTC was a testament to the company’s integrity and the strength of its business model. As Olson and Heist reflect on this journey, they emphasize that Neora’s success was rooted in its commitment to its principles and its ability to build a cohesive team that believed in the company’s mission.
Built to Win, Neora’s story serves as an inspiration to entrepreneurs and businesses facing seemingly insurmountable challenges. By staying true to their values, focusing on their goals, and building a solid community, companies can overcome even the most formidable obstacles and emerge victorious.
