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By The success of online businesses is about the amount of influence that your online site has. The modern-day business world has taken a shift to digital spaces. While having an impact at your physical business premises remains impactful, various factors will determine the success of your business and among them its online influence. Different things push for the need to have online business influence.
Apart from the need to earn profits and new clients, hard times can also push for the pursuit of an online presence. Most businesses have been affected by pandemic hence pushing businesses to invest in their websites and other sites. The dilemma that most people have is how to boost traffic to their site. Here you will get to see the tips to boost traffic to your site, aside from hiring a digital marketing agency.
Website design
Most online buyers are going to spend more time on your website dependent on how the site looks and how easy it is to navigate through. Even in real life, a good looking shop will attract passersby and raise their curiosity wanting to know what is being sold inside. Use the same tactic when it comes to your online business spaces. The website should also be accommodative in that the potential client can easily get through to your goods or services without much help.
Always go for a simple design and most experts will advise that you go for a flat design. This type of design also helps when it comes to the speed of the site. This makes your site preferable when it comes to search engine ranks. Web design should also focus on the content that you upload to your site, always remember that less is more and your site doesn’t need to be stuffed with too much information. With such a website it is easy to have priority in the search engine result pages.
Also, ensure that the website has a well-adjusted call to actions that are commonly known as CTAs. Most times you can place the CTAs at intervals and most times clients going through your site will probably click on the call to action. Some of the CTAs that are commonly used include learn more, read more, see here for more among many others.
SEO efforts
Search engine optimization is the number one conversion rate optimization that most businesses are taking up. The good news is that this tip will earn you more traffic to your site since it has proven to work for several businesses that are already benefiting from it. You, however, have to make some effort if you want this to work for your site.
The number one thing that you need to do is to ensure that you have a page for each service that you offer. This does not mean that you create two websites for one business. No, it means that within the website, have a page for each service that you offer. This makes search engines easily find your site. This also helps a potential client visiting your site for a specific service to easily find it.
Another thing that works for SEO is the keywords that you use. Keywords play a big role in helping search engines locate your site. Always ensure that the specific product or service that your business is renowned for. For example, if your business specializes in a black fluffy wall to wall carpets with red ends. This keyword will rank strongly on a search engine and hence easy to convert even for someone that is searching for a black carpet.
Sometimes, SEO can be tricky. If you’re struggling to rank well, be sure to hire a seo agency that can get you the rankings you want!
Test new page layouts
We have website layouts that are always going to convert better than others. This is where the testing bit comes in. With this test, you will get to know which of the layouts that you are using has better conversions and then make a decision to stick to it. This will help you have a constant flow of traffic to your site and there is nothing better than this.
With these tips at hand, any business whether new or already established can easily win traffic to their site by improving their conversion rate. Never forget that for a higher conversion rate, uniqueness is very important. If you stand out from the rest, it becomes easier to be located on the online spaces.
