Email marketing and creating engaging newsletters for subscribers are critical components of a good marketing campaign. Most small businesses in Singapore don’t have the in-house expertise to create great email newsletter copies, and outsourcing is almost a norm. If you are hiring an email newsletter copywriting agency Singapore, we recommend that you check the aspects below.

  • Check some of their drafts for other clients. Newsletters need to have a punch to attract subscribers, and copywriters often have to think out of the box to make a brand more relatable. Make sure that you have checked what an agency specializes in and their best email newsletter drafts in advance.
  • Be specific with your requirements. The purpose of your marketing campaign and email newsletters must be discussed with the agency. Insist on a personal meeting with the content creators, so that you can share the requirements better. Also, make sure that the first few contents are sent for approval.
  • Figure out the marketing gimmicks. For effective email contents, you need to make the most of sales-funnel techniques, and your copywriting experts can be a great asset for that. Ask them about their approach to content, and while you need to stay involved in the project, make sure that the writers have enough scope to experiment with ideas.

Used effectively, email newsletters can be a great way to engage with your target audience. Hire an agency that doesn’t shy away from taking chances but is also clear about their strategies for generating content.