Quality media coverage matters, and building media relations is an investment that offers significant returns. Here are some of the best ways brands can gain an advantage by being covered in the right news media. Read on.
In times when consuming instant and live news is possible and easy, ignoring the relevance of media publications can prove to be disadvantageous for any brand. Quality media coverage matters, and building media relations is an investment that offers significant returns. Here are some of the best ways brands can gain an advantage by being covered in the right news media.
- Improved Credibility
Reputed publications like Forbes and USA Today have a legacy and a huge following of loyalists who trust them for consuming news. A feature about your brand in a major publication can enhance the credibility of your business as readers know that reputed publications do their due diligence, including internal vetting and extensive research, before publishing a news story about a brand. It’s like word-of-mouth publicity, but digitally. You can also hire a media PR agency that offers media placement services to get featured in USA Today or other reputed magazines and news outlets.
- Control Over the Story
A sponsored article on USA Today or any other reputed news site provides an opportunity to manage public perception about your brand and reinforce your positive ideas. It allows you to articulate what’s important to you, share your intentions behind a service, and explain your product’s unique value while rebutting inaccurate claims. Therefore, hiring an agency for sponsored PR will improve brand perception and help you control your brand’s communication.
- Increased Brand Awareness
There are many ways to get your brand noticed, and a sponsored article on USA Today or a Yahoo News press release submission would undoubtedly contribute to a large extent. Coverage from such top-ranking publications with a high reader-base guarantees widespread readership – be it nationally or at a more local level. In addition, once your brand name appears on such international media outlets, other news sites and magazines might pick up the story and publish it. So, if you want to extend your reach to a specific target audience, being covered in the right news publication can boost brand awareness. If you find it challenging to get covered by these news outlets, you can also pay to get featured on Forbes. If you do not know how, hire a media placement agency that knows how to secure a USA Today op-ed submission or a feature on Forbes.
- Leveraging Analytic Tools
The most significant advantage of digital PR is its return on investment. Unlike traditional PR, digital PR services allow you to calculate the actionable insights from any featured article through backlinks. If readers find the article helpful, it will increase its click-through rate (CTR) through referred traffic and search engine page results (SERPs). An increase in CTR means an increase in organic traffic. These organic viewers may not immediately impact your sales, but you can re-market your content to convert them into loyal followers. Increased CTR through hyperlinked articles on local and international media can increase your domain authority and build trust among readers, also your potential customers.
Being covered in the right news media presents an immense opportunity to boost your visibility, promote authenticity, and get your message across to a broader audience. So, hire a digital PR service provider, garner media coverage, and level up your brand-building game.