You may wonder how to establish a strong presence as a start-up through your marketing strategies. While you don’t have to spend a lot to get your place in the market, it is important to plan well. Influencer marketing can be a great way for your brand to reach new audiences without spending a lot of money. Businesses are becoming more aware of the value of micro- and nano-influencers. This is a great way to get started with a small budget.
Define your goals
Identifying your goals is the first step in any influencer marketing campaign, no matter how small or large, should be taken. It can be thrilling to get into influencer marketing, but it is important to keep your eyes on the real issues.
We see a few common goals from brands who are interested in starting an influencer marketing campaign. These are the goals that you should consider. These goals may be multiple or different.
- To increase brand awareness
- To increase brand engagement
- To create new content
- To increase conversions
Brand awareness is a key goal for a start-up. Influencer marketing can be a great way to help companies achieve many different goals. The important thing to note is that these must be clearly defined in order to achieve a successful result.
Plan your campaign
The next step in the process is planning. Although this is not a difficult process, it requires patience and dedication to understand what you can put into the campaign.
1. Consider your campaign timeline.
Is your brand or product campaign being launched in conjunction with a specific season, date, or sale? It can be very effective to align your campaign with a specific time such as Black Friday or Christmas. You may also need to release your campaign in a very short timeframe. In this case, you might have to search for influencers who have a free calendar.
2. Consider your budget.
Before reaching out to influencers, it is important to understand your budget. It will help you decide which type of influencer to work with. With influencers of celebrity status, a KOL, and nano-level status, payment incentives are available at a range of prices. The effectiveness of micro- and nano-influencers has been a huge advantage for start-ups.
3. Consider the best social media channels to use.
There are many social media platforms where you can find influencers. Instagram influencers are generally the most used for influencer marketing, due to Instagram’s highly visual nature. There are many platforms that are used. However, it may be more beneficial to work with YouTube or TikTok influencers. To find the best platform to reach your audience, you should first assess your target audience.
After you have completed your campaign planning, it’s time to begin the search for influencers who can help your brand. It is important to consider your target audience when you start looking for influencers. It’s not worth marketing to people who don’t have an interest in your brand.
The best way to find influencers that would align with your objectives and target audience is to use an influencer marketing platform like Heepsy. You can use this platform to search for influencers by location, type, language, and social media channels. Here’s how Heepsy can help you search.
We recommend that you work with micro- and nano-influencers as a start-up to achieve your goals. It is important to remember that influencer marketing does not require you to be bigger. Companies have been able to see the increasing success of working with smaller influencers than celebrities in recent years. Because of their authenticity and access to niche markets, this is a great way to grow your business. You might want to start a local influencer network to help you grow your business.
Analyze the profiles of influencers
You can begin to analyze the profiles of influencers by using Heepsy. This will help you determine if your audience aligns with yours and address authenticity metrics. This will allow you to see the audience demographics, interests and authenticity of the influencer, as well as other brands they have worked with.
As your brand grows, it is a good idea to work with influencers who have high engagement rates. This will tell you how well they interact and engage with their followers, which in turn means that their content is being consumed. This shows trust between the influencers and their followers.
Another example is to consider audience language and location. If you are looking to grow your business locally, there is no reason not to work with someone who has an international audience. The same applies to Portuguese-speaking audiences.
Influencer marketing is definitely worth the investment, regardless of your marketing goals. Once you have set clear goals and worked out a plan, you are well on your way to success. With all of the above going well for your campaign so far, your next step will be to track and measure success of your campaign, to ensure that you are reaching their full potential.