When you mention digital marketing to a lot of business owners, they automatically think of SEO and PPC, and these are viable ways to market your business, but there are plenty more besides. If you are looking to take your marketing for your company to the next level, you may wish to explore some of the other available options. Below are some digital marketing techniques that could prove to be lucrative for your business if they are executed well.
Google shopping ads are an excellent platform to consider using for your marketing, and it is simple to set up and use. You cannot choose a list of keywords for your products, but you can list all of them with Google who will then display your products when specific searches come up. You can add negative keywords which will prevent your ads from being displayed when phrases or keywords are used, which can help with your conversion rates.
Remarketing is another way to entice people to purchase your products or services and can help you to increase sales and profitability. Remarketing works by targeting people that have already visited your website or product page, and when they browse the internet, your ads will appear on sites and in search results. As with most digital marketing strategies, you can be precise with how you target your audience and when your campaign is run well, you can see excellent returns on your investment.
Most online businesses collect data from users from their websites, as well as customers, which gives them access to their contact details. Email marketing is one of the most lucrative forms of digital marketing, and many companies do not make the most of it. If you have a database that is packed full of your customer’s contact details, put these to good use and start using email to promote and advertise your business. You can target previous customers that have bought specific products in the past, and when there is a sale on something similar, target these with an email campaign to help boost your sales.
Another technique you can consider employing is affiliate marketing, which lets other people advertise your products or services for a commission. They will often have a website where they will add affiliate links to your website or products, and when someone clicks on these and is taken to your site, you pay the affiliate a commission. Embracing affiliate marketing can help you to cast your digital net further and draw more sales for your business that you would not usually get, which will help your business to be a success.