What is influencer marketing?


In today’s growing times, social media has become such a part of people’s life. Brands and companies are reaping the maximum benefits from social media. It has become very easy to grow your business with the help of social media. Brand promotion with the help of social media is called digital marketing.

Influencer marketing is a type of digital marketing, whose trend is increasing day by day. More than half of the people do not know what Influencer Marketing are? If you want to make your business popular among the people, then you can take the help of Influencer Marketing. But for that you should know what Influencer Marketing is, and how it works? We will give you all the information about Influencer Marketing in this article.

What is influencer marketing?

Influencer marketing means marketing through people who influence many people. This includes TV actors, sportspersons, fashion designers, etc. It is a marketing strategy in which merchants promote their brand with the help of an influencer. You will find many influences on social media platforms, so promote different brands.

Categories of influencers

There are mainly three categories of influencers. Each category works in a different way, which is as follows.


Influencers are also of many types, which includes micro, macro, nano, mega, influencer. Influencers cannot be made just by having more followers, for this it is important for your followers to have faith in you. Apart from this, your followers like, comment on your photos and express interest in you.


Did you know brand promotion is also done by writing a blog? Some influencers are fond of writing stories, poetry, motivation or sad quotes, etc. Bloggers’ websites will be easily found on Google. Bloggers can promote any brand through their blog.


Some influencers make videos and post them on social media. Nowadays this trend is going on a lot on social media. When vloggers go for a trip, they make videos and put them on social media. You must have seen many vloggers who make a video to sell a product. In that video, they use the product of the brand that they want to sell.

Types of influencers?

Influencers are mainly divided into four types. Brands choose influencers according to their needs. The type of influencer varies according to their popularity and followers.

Nano Influencer

These are those influencers who have only 1000 or 10000 followers.

Micro influencer

The one who has 10k to 100k followers on social media is called Micro Influencer.

Macro influencer

Influencers who have 100k to 1 million followers are macro influencers.

Mega Influencer

Influencers that have high popularity, and have more than 1 million followers.

Why is the demand for influencer marketing increasing?

Online business has made a lot of profit since the Corona epidemic. According to a study, it is found that the trend of influencer marketing came popular since the Corona period.

Since then it has become so popular that brands are adopting Influencer Marketing Strategies for promotion. This is such a strategy that gives 80 percent good results, its process is also simple.


So today we will tell you what Influencer Marketing is, how it works, what its types are. This process is very simple but for this you need a good strategy. Hope you now know about Influence Marketing.

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